Demos

Watch the system actually run.

Working planning tools, not mockups — and the reasoning behind them. Start with the unit plan walkthrough if you only have time for one.

TODO — two things to check before you promote this page.

1. Descriptions. Titles and run times were pulled from Loom, so those are exact. The one-line descriptions underneath are my inference from each title — read them and correct anything that misrepresents the video. "Do you get this?" I could not infer at all and is marked below.

2. Client data. I have not watched these. If any video shows real client figures, names or logos, either swap it for a demo-data version or get written sign-off. An earlier draft of this page claimed no client data appears anywhere — I removed that claim because I cannot verify it, and a false assurance is worse than none.

Delete this block once both are settled.

Systems & tools

The things I build.


Unit planning · 13 min

Claude Unit Plan Demo

The full unit planning system end to end — from an empty template to a costed, size-broken buy that reconciles against a top-down budget.

Systems & data · 9 min

Claude, Excel And SQL…Oh my!

The layer underneath the plan: how the database, the spreadsheet and the tooling fit together so the numbers refresh from source instead of being rebuilt by hand each season.

Forecasting · 4 min

Core Forecast Tool

A short look at forecasting core and replenishment product — the part of the assortment that behaves nothing like seasonal newness and shouldn't be planned as if it does.

Measurement · 7 min

How to Build a Retail Success Index

Building a single composite measure of how a style actually performed, rather than arguing about which one metric to look at first.

Concepts & analysis

How I think about the numbers.


Inventory · 10 min

WOH, WOS, WOC???

Weeks on hand, weeks of supply, weeks of cover — three measures people use interchangeably that answer genuinely different questions. Which one you pick changes the buy.

Planning · 9 min

LADDER PLANS SUCK!

The case against ladder plans, and what to do instead. Opinionated, and worth watching if your team still builds them out of habit.

Promotions · 14 min

Big promotional weekend impact on core replen

What a major promotional weekend does to replenishment demand downstream, and why planning core off an unadjusted average gets it wrong in both directions.

Inventory · 6 min

AGED INVENTORY! OH MY!

Ageing inventory on receipt age rather than on velocity — and why aged stock is a re-use question before it is a markdown question.

Planning · 6 min

Plans and forecasts: bridging risk gaps

A plan and a forecast are not the same document and should not be reconciled as though they were. Where the gap between them lives, and how to read it as risk.

Short · 1 min

Do you get this?

TODO: one line on what this one covers — the title gave me nothing to go on, and a one-minute clip is a good hook if it's labelled well.

Want to see this on your own data?

The fastest way to know whether it fits is a screen share against your actual history.

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